Things To Check Out
The last time I spoke and went into a bit of detail on company automation. Today I want to provide you some information of how I really used it personally so you get to see first-hand what I wanted, how I tackled doing it and finally executing it.
Last month was Christmas. Naturally, having a great deal of clients, buddies, family and associates I wanted to send out Christmas greetings and/or Holiday desires. So I considered this and came up with the following requirements.
1. I wanted to send out greetings to approximately 130 people. These people are in my email list.
2. The greetings needed to be personalized anywhere possible.
3. The greetings needed to have my corporate logo design with a connect to my website.
4. The greetings needed to be divided into different groups for customization purposes.
5. Once setup, the "system" would have to track audience stats.
6. I should be able to "select" anyone from my list to send out a "unique" card.
7. When setup, the "system" needs to automate the entire process so I can take a "Hands-off" approach.
8. The system must be capable of showing a certain typeface and create the card on the fly to my visitor. And ought to likewise can playing a suitable Christmas carol in the background.
9. Lastly, the system must can enabling me to recycle for other occasions.
Armed with these requirements I went about searching the Internet for a suitable application (naturally, why reinvent the wheel?). Think what? I didn't discover any. Yes, there are a lot of e-card puts out there but inform me which one will match my criteria above?
So, I chose to write a little "system" for myself. The "system" took me 3 hours of advancement and 1 hour of tweaking. When it was done and tested, I introduced it. It took me 5 minutes to send the 130+ cards out. Here's what it did:
1. Enabled me to select groups of contacts based upon criteria I offered.
2. Enabled me to pick a card and suitable music to be sent out.
3. Customized each e-mail to the recipient’s name or alternate greetings (ex: John and family, instead of John Doe).
4. Placed the name of the contact in proper locations making the e-mail a lot more personal.
5. Sent the email out with the suitable link to "view" the greeting.
6. Developed an electronic log of who the welcoming was sent to, when (date and time) and details of the greeting.
7. Tracked when a person opened the welcoming to view the e-card (and the number of times).
8. Developed a "on-the-fly" welcoming that was personalized to welcome my visitor the way I set it to be.
9. Brought my contact to my website (www.netmedian.com) contact page with a tailored message to them.
Okay for 4 hours of work. I enjoyed to state that from all the e-mails that my contacts gotten (some did not because of Hotmail accounts - lesson discovered), 100 % clicked on the link, visited my website and sent me thank you's, mutual greetings or simply basic comments.
Needless to state I enjoyed because it saved me hours in going out, getting cards, individualizing it, mailing it etc. etc. With this "system" I not only conserved hours however will continue to save them whenever I use it.
Can this system be extended? You bet. My strategies are to extend it to begin producing mild pointers to me on special "anniversary" dates of my customers, buddies, and household. In this manner, I will let the system do the work from my "working" list. The ultimate idea would be to create a system that would immediately allow me to stay in constant contact with my contacts. Something every company must be doing anyways. Speak about a great deal.